i4KIDS Training Capsule: Understand the options to commercialize digital health products with examples
Introduction to Business models in Digital Healthcare
Goal: understand the options to commercialize digital health products with examples so that entrepreneurs and innovators can incorporate commercial elements in development stages
- Digital Healthcare categories: mobile health (mHealth), health information technology (IT), wearable devices, telehealth and telemedicine, and personalized medicine.
- Product vs Platform
- Accessing global markets: regulatory, privacy, interoperability and pricing
- Customer Models: DTC model, Prescription Digital Therapeutics (PDTs / DTx), Employer model, Payor model, Pharma model, bundled and mixed models